Bence Etele Baráth.
Singapore · Sydney · Copenhagen
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Résumé
Sales · GTM · Partnerships · Advisory

Bence Etele Baráth

Commercial Growth · Market Expansion · Advisory.

8+ years · Europe & APAC#1 regional AE win rateAI workflow builder

Builder-minded technical sales and GTM operator with 8+ years across Europe and APAC, including 5 years at AppsFlyer, the global leader in mobile measurement and a $500M+ ARR scale-up. Full-cycle commercial owner across outbound, discovery, technical solutioning, negotiation, close, activation, and expansion. Strong consultative advisor to founders, developers, tech leads, product, growth, data, and C-level stakeholders. Comfortable translating technical products into clear business value and building repeatable sales, partner, and market-entry plays in ambiguous startup and scale-up environments.

Capabilities
01

Technical & consultative sales

Full-cycle SaaS · SDK, API & implementation-adjacent solutioning · founder and technical stakeholder selling

02

Partner-led GTM & market entry

Partner co-sell · cross-functional deal execution · pipeline generation & qualification

03

AI workflows & measurement

Hands-on AI workflow building & automation · MarTech advisory · marketing analytics

Builds with AI
LovableClaudeGoogle AI Studio
ChatGPT EnterpriseVercelOthers…
SingaporeSydneyMelbourneManilaBangkokKuala LumpurCopenhagen

Built with AI · a live extension of my resume

Speaking

Keynotes & speaking engagements.

Selected sessions · SEA · ANZ · EMEA · Google · TikTok · Braze · Insider

The marketing data infrastructure behind AI agents. — speaking session
Full-funnel app profitability, from acquisition to lifetime value. — speaking session
Attribution, measurement, and sustainable mobile growth. — speaking session
Building connected user journeys across acquisition, app, and CRM. — speaking session
From marketing data to agentic AI workflows. — speaking session
01

The marketing data infrastructure behind AI agents.

A keynote on how AI agents are changing marketing execution and why reliable, connected marketing data is critical to giving them the context to analyse, decide, and act.

SEA · Keynote

02

Full-funnel app profitability, from acquisition to lifetime value.

A practical session on connecting CAC, conversion, retention, monetization, and LTV to understand the economics of app growth and identify where to scale profitably.

Manila · Live

03

Attribution, measurement, and sustainable mobile growth.

A session on measuring TikTok-driven growth beyond installs, connecting acquisition cost with engagement, revenue, and LTV while maintaining healthy unit economics.

Manila · Live

04

Building connected user journeys across acquisition, app, and CRM.

An ANZ webinar on deep linking and Firebase Dynamic Links migration, focused on maintaining measurement continuity across acquisition, app experiences, and engagement channels.

ANZ · Webinar

05

From marketing data to agentic AI workflows.

A discussion on practical AI use cases in modern marketing stacks, including how AppsFlyer data and MCP can connect measurement signals with AI agents and automated workflows.

Singapore · Live

06

Claude agents for high-performance GTM teams.

Internal APAC GTM training on practical Claude agent workflows to improve sales conversion, win rates, research speed, and commercial execution.

APAC · INTERNAL

Regional Context

Markets I work in.

Based in Bangkok, I have spent working time across Copenhagen, Budapest, Singapore, Kuala Lumpur, Manila, Sydney, Melbourne, and Bangalore — marked on the map. The shaded countries show the broader markets where I have built business relationships and shaped Go-to-market strategy.

CopenhagenBudapestBangkokKuala LumpurSingaporeManilaSydneyMelbourneBangalore
Key
Cities where I have spent working time
Countries with business relationships & GTM work
Proof

By the numbers.

7countries
70+ wins
Closed deals across seven countries and five industries

From startups to enterprises across five industries.

31.4%
#1 Regional AE win rate

Top of the regional account-executive leaderboard.

6team members
People managed

Team members led both remotely and in-office across regions.

37.8%
Partner-involved pipeline

Highest among high-volume regional AEs.

$4.55MARR
Team-sourced won ARR

From 178 closed-won deals as BDR Team Lead.

#2global
Partner-sourced ARR

Out of 236 AppsFlyer BDRs globally.

AI & Agents

AI, agents & marketing infrastructure.

My AI work spans early conversational AI systems to today’s marketing data infrastructure, MCP, and agentic workflows. I work where marketing data, measurement, and AI come together.

Current work

Marketing data infrastructure for AI

At AppsFlyer, I advise brands on the measurement, attribution, event data, and data flows that give AI systems reliable marketing context. Strong data foundations make AI analysis, optimization, and decision-making more useful.

MCP & agents

From marketing data to agentic workflows

Working with AppsFlyer MCP and other MarTech MCP workflows to connect trusted measurement signals with AI agents, turning marketing data into analysis, decisions, and automated action. I also speak about these use cases at industry events.

Recognition

APAC AI Innovation Award

AppsFlyer APAC AI Innovation Award for an AI-powered ROI calculator designed to strengthen executive value and investment conversations.

Built

AI workflow automation

Built AI-enabled tools and workflows for discovery, ROI framing, handoffs, proposal execution, and everyday commercial automation.

Foundation

Building with AI since 2019

At BotSupply, I worked with AI and NLP engineers on custom conversational and language-based automation systems, translating emerging AI capabilities into practical customer use cases.

Hands-on with

AI builder stack

Daily use across research, building, automation, design, MCP, and agent workflows.

AppsFlyer MCPMarTech MCP workflowsGoogle AI StudioChatGPT EnterpriseClaude Cowork & DesignLovableBolt.newMidjourneyHeyGenGammaVercel+ others
Experience

Career timeline.

Five years at AppsFlyer building APAC commercial motion, after startup foundations in Copenhagen and Bangkok.

Now
TH BKK
↑

AppsFlyer

Privacy-centric measurement, attribution, deep linking · $500M+ ARR scale-up
2024
TH BKK
Apr 2024 — Present2y 4m
Account Executive & Growth Manager
ANZ + Southeast Asia
  • Closed 48 wins across 7 countries and 5 industries — building a high-conversion regional sales motion across fragmented APAC markets by adapting discovery, ROI narratives, partner routes, and stakeholder strategy market by market.
  • Ranked #1 in regional AE win rate at 31.4% and #1 in ANZ at 34.2%, with no competitive losses in ANZ, by combining disciplined qualification, technical discovery, executive value framing, and deal control.
  • #1 partner-involved pipeline rate among high-volume regional AEs at 37.8%, built through Google, TikTok, AWS, agencies, resellers, and complementary martech partners.
  • Advised startups, scale-ups, and enterprises on MarTech architecture — attribution, analytics, AI and MCP-enabled workflows, data collaboration, and privacy-centric measurement strategy.
  • 87% of wins included 2+ products and 66% included 3+, driven by orchestrating Solutions Architects, pre-sales, Customer Success, Product, and partner teams around measurement, attribution, deep linking, fraud prevention, and data strategies.
2023
TH BKK
Jan 2023 — Apr 20241y 4m
Sales Development Team Lead
ANZ / Japan / South Korea / SEA / India
  • Accelerated team output +20% YoY while the broader BDR org slowed -10%, leading BDR execution across ANZ, Japan, Korea, SEA, and India through tighter cadence, coaching, qualification standards, and market-specific outbound plays.
  • Generated $4.55M in team-sourced won ARR from 178 closed-won deals over 15 months, lifting productivity to 148 opportunities per BDR — 68% above peers.
  • Built a partner-first BDR motion with 43% higher partner involvement and 72% higher partner-sourced won ARR per BDR than peers, by embedding partner mapping, referral paths, and ecosystem narratives into outbound execution.
2021
TH BKK
Jan 2021 — Jan 20232y
Mobile Growth Consultant, Business Development
SEAPAC
  • Sourced $3.38M in won ARR — ranked #1 in SEAPAC — and generated $9.66M in pipeline ARR across 269 opportunities by targeting higher-value accounts and qualifying around ROI, attribution, fraud prevention, and mobile growth.
  • ~$50K pipeline per opportunity (78% above BDR average) and $2.12M in personal 2022 won ARR (141% above BDR org average).
  • Ranked #2 globally out of 236 AppsFlyer BDRs for partner-sourced won ARR, converting $2.32M through ecosystem collaboration, partner referrals, and joint value narratives.
2019
CPH · BKK

Business Development & Partnerships Manager · BotSupply

Conversational AI startup · Copenhagen + Bangkok
  • Sold conversational AI solutions in an early-stage startup environment across discovery, pilot design, commercial agreement, rollout, and expansion.
  • Built partner-led GTM motion to enter new markets through strategic technology and implementation partners.
  • Helped launch an Oracle Cloud co-sell motion, including partner enablement, joint field plays, and scalable workflows.
  • Translated product capability into clear customer use cases with technical teams — shaping partner narratives and commercial outcomes.
2018
CPH

Head of Sales / Growth Hacker · GrowthBond

Early-stage fintech / startup consulting · Copenhagen
  • Built early sales and growth foundations across outbound, qualification, funnel discipline, messaging, and commercial execution.
  • Worked directly with founders on positioning and GTM execution, plus investor storytelling and practical commercial problem-solving.
  • Supported early international expansion and broader startup operating priorities in a lean, high-ownership environment.
Earlier

Earlier & Student Experience

Station.dk · CBS Talks · Bonitas Venture Capital
Certifications

Sales certifications.

MEDDPICC

Structured qualification, stakeholder mapping, pain discovery, decision criteria, and complex deal control.

Sandler

Consultative discovery, buyer psychology, mutual qualification, and disciplined sales conversations.

Challenger

Insight-led selling, commercial teaching, reframing customer thinking, and driving urgency around change.

Education

Copenhagen Business School + international exchanges.

M.Sc.

Copenhagen Business School · International Business and Politics

Thesis on technology-era international expansion through partnership models — awarded top grade. CBS ranked global top 10 at time of studies.

B.Sc.

Copenhagen Business School · International Business and Politics

Combining business, economics, politics, and international market context.

Exchanges

International Exchanges

  • Chulalongkorn University, Thailand — Finance.
  • Grenoble École de Management, France — Technology Entrepreneurship / Global Management.
Contact

Let's talk about GTM, partnerships, AI workflows, or regional growth.

Download ResumeLinkedInbence.e.barath@gmail.com
Bence — a visual starter pack of hobbies and personality: tennis, cycling, travel, football, kayaking, and a well-worn passport.
Bence Etele Baráth. · © 2026
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